Call Yelp (NYSE: YELP) butter, because it’s on a roll. (Call me a horrible person for using that cliche, but it just felt too right with the restaurant theme.) After the decision to cut out national brand advertising dropped its stock almost in half, the restaurant review website has seen a resurgence. Focusing on mobile, cutting out those annoying banner ads and doubling down on local advertisers has investors excited about their future. Personally, I’ve always thought of Yelp as being a solid buy because of the fact that it’s name is used as a verb. “Yelping” a restaurant before you go out is commonplace as “googling” something. That sort of brand recognition has considerable power. I use Yelp mostly because it shows up in all the searches and it’s habit. That being said, I have no idea whether people are being paid to post or if they have an agenda, so I don’t like to use it as my only source of information. Regardless, if they can maintain their status as “one of the leading solutions that connects local businesses with internet driven customers” then they appear to be on solid footing.